Your Offer must Relate with Your Audience
When you are marketing a product or service, that offer has to relate with your audience in order for you to get the results that you are looking for.
Your marketing success will be determined by two key factors.
1. Are you targeting the right audience with your offer?
2. Are you expressing a clear message that will fill a need or void?
Identifying your audience is the most critical piece in creating your offer.
When you are creating an offer you must present something that suits a specific need.
For instance, if you are offering a weight loss solution your audience needs to be people who
have expressed some type of interest in losing weight.
You can identify and target this audience by the use of keyword research.
Now, let`s talk about creating a clear and concise message for your audience.
Your message needs to answer these three questions.
what, why and how.
What are you offering?
Why is your offer beneficial to your audience?
How will your offer benefit your audience?
How does this Relate With Your Audience?
Let`s look at your offer and how it will relate to your audience
So what is your offer?
You must create a very clear picture of what your offer is and make sure there is no room for misinterpretation as to what it is that
you are offering.
As for your why, this must explain why someone would need your offer to eliminate the pain and suffering that they are currently
Your why should point out the struggles that your audience is going through and if the problem is not addressed it will only continue to
Now that you have demonstrated why your audience will need your offer,now you must be able to explain to your audience
how this offer will eliminate their problem.
This is the most critical because you have grabbed their attention with your offer, then you explained why they are having problems
in their current state.
So now you must deliver the final piece that will explain exactly how your offer will eliminate their problem and create the environment
that they have been looking for.
So be clear as to how your offer will work and how it directly ties in with the problem that your audience is having.
Create a Brand that will Relate With Your Audience
Now that you have identified your target audience and created an offer that will be of great benefit to them
it is time to create a brand that will connect you with this particular audience.
Going back to my earlier example if your offer was for weight loss, then you need to create a brand that identifies
you as the weight loss professional.
This will go a long way in getting you many referrals and name recognition because you have proven yourself to be
very good in your field of work and now that you have created a name for yourself, you become an authority figure
in your niche and people will seek you out that are in need of your particular services.
But they will not be able to find you unless you create a brand for yourself that is highly recognizable.
Your brand is a part of your reputation and many people will pursue you based upon the type of brand that you create
so always be one of high integrity and good character and you will live a glorious life.